Labels are a great way to promote specific types of shows, such as "Special Events". To access the label creation page, go to "Settings" on the left side column, and select "Labels" from the bar at the top of the page.
From within the edit/create page, you can flag a label as 'public'.
Once this is done, in addition to the label appearing within the SeatEngine admin, it will appear on the storefront.
You also have the option to upload a banner picture. By uploading a banner and badge image you can override the default presentation of the label.
